Hello, Meg!

Welcome to your Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Discerning travelers placing high value on personally curated, luxury experiences

  • Spouses and families cherishing moments fully present with loved ones

  • Busy people deeply relieved by thorough, detailed-oriented assistance with planning tailored escapes

Messaging Emphasis

Comprehensively
Designed

Memorably Enriching

Personally
Tailored

Tagline

Dream travel by tailored design.

Moodboard

Fonts

Header 1

Header 2

Header 3

Body copy

Here’s what this looks like

As an example

With a subheading, header, and some body copy

Colors

Brand Concept

Primary Wordmark Logo

Submark

We hope you enjoyed your style guide

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.